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Bear Grylls//Digital Spy

Say what you like about beards - in fact, we have said we what like about beards, or rather what we don't like - but you absolutely CANNOT deny how holier-than-thou sexy James Middleton aka the Duchess of Cambridge's brother looks with his perfectly groomed facial hair in photos taken by photographer Josh Carroll for the cover of new digital magazine TYD.

Gracing the cover for their winter edition, James Middleton looks heartbreakingly handsome and dapper in a typically public school velvet suit and bow tie situation. We don't even care. He's so pretty.

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Bear Grylls//Digital Spy

Even more interestingly, J-Mid revealed all about what it's like being the brother of one of the most famous women in the world.

"Yes, it does get frustrating," he admits, "I work incredible hard, just like every other person. "And aside from the fact — yes, I am the brother of someone very important — I am, at the end of the day, just James."

Co-founder of that business that we're not so sure about Boomf - aka the printing of Instagram onto marshmallows (remember how sexy he is, remember how sexy he is), James is very proud to be his own employer.

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Bear Grylls//Digital Spy

He also talks about how he believes being dyslexic has helped him in some ways: "I feel like dyslexia is a strong point in me now. For one, it makes you unique, and two, your brain just works differently; you will get to the answer of a solution but just in a different — maybe unconventional way."

I tell you what though, he is not unconventionally handsome. Here's James showing us how to tie a bow tie, which probably isn't that useful but he does look bloody great doing it.

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