It hasn't been the best ever week for positive body image. First, stories emerged from the US about Walmart's 'Fat Girl Costumes', then Topshop were branded "irresponsible" for the size of their mannequins.
Victoria's Secret has become the latest brand to spark outrage on Twitter, after they unveiled their advertising campaign for a new underwear range.
The Body bra is being promoted with the slogan 'The Perfect Body', along with a line of Victoria's Secret Angels looking… well, like Victoria's Secret Angels. While the 'body' is obviously supposed to refer to the bra, it looks a little different.
Whether or not the double meaning was intended, it has been pointed out by Twitter users that plastering 'The Perfect Body' across a picture of slim-figured supermodels probably wasn't the best idea.
A petition has now been started on Change.org, calling for the company to "apologise for, and amend the irresponsible marketing of [their] new bra range 'Body'."
"We would like Victoria's Secret to change the wording on their advertisements for their bra range Body, to something that does not promote unhealthy and unrealistic standards of beauty, as well as pledge to not use such harmful marketing in the future."
The petition has so far received over 10,000 signatures, as well as numerous Twitter supporters using the #IAmPerfect hashtag.
What do you think of the campaign? Tweet us @CosmopolitanUK.
Claire Hodgson is Editor-in-Chief of Cosmopolitan UK. Formerly the brand's Digital Director, she has worked in the media industry for over fifteen years, specialising in cross-platform content, from print and digital, to social and video. Originally working as an entertainment journalist, Claire is a film fanatic, box-set binger and music-lover, having interviewed the likes of Channing Tatum and Zac Efron, with her Scarlett Johansson and Mark Ruffalo video going viral in 2015. You're most likely to find Claire writing random entertainment op-eds on her love for Pedro Pascal and F1: Drive to Survive, or lusting after dreamy holiday destinations in our travel section.
